Blockchain Founders Group (BFG) has announced their investment into Oasiis Insights. As part of the funding announcement, BFG outlined the investment rationale and reasoning. Specifically, the annoucnement cited Oasiis Insight's proposition to "automate e-commerce personalization in web3 by analyzing customer wallet data, which boosts revenue through higher conversation rate
s" as an important value driver which plays into the future of commerce. BFG also pointed at the increasing market size, especially when it comes to wallet adoption and data. Specifically, the announcement cited that in 2022, Huobi showed that there is an estimated 85 million web3 wallet users, which is an increase of 6.3% from the previous year.
The activity of these wallets can tell a lot about an individual. Whether it’s data on customers or demographics such as net worth, gender, and location; interests such as art/fashion/music taste, recent purchases; or behaviour including times of day a customer is active or their chain preference. If this data is captured and used in the right way, it is incredibly valuable and can have revenue-boosting insights for commerce, notes BFG.
The full funding announcement can be read here.
About Blockchain Founders Group
Blockchain Founders Group (BFG) is a company builder and early-stage venture capital investor. Our team comprises academic and regulatory drivers of the blockchain economy, serial entrepreneurs, and venture capitalists. We love to work with outstanding entrepreneurial talents and bring to bear the full support of our network to make them succeed. Follow them on LinkedIn, Medium, or Twitter.
Contact: Max Zheng, Head of Corporate Development & BFG Superstars Program, max.zheng@blockchain-founders.io
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